Designers

Designed by Jessie White who founded the label in the lates 90's. The label that first started as a range of tshirts has now progressed into an Australia Fashion houshold name and can be seen in a number of high end fashion magazines. The garments reflect styles from the fashion of the eastern world. The Winter 2012 collection has bright splashes of hot pink alongside colours of black and tan complimented by oriental prints. Modern styles reflect traditional asymetrical shapes and panels.

Ten years old and hailing from the heart of Los Angeles, Jeffrey Campbell has slowly become the footwear brand to know in the US. As the collection has grown, changed, evolved and expanded we have worked diligently to offer a point of view that reflects who we are—who we strive to become. Based around vintage inspirations, runway trending and the grind of daily life, Jeffrey Campbell has emerged as the footwear choice of fashion nomads globally. In recent years, Jeffrey Campbell has become more available in Europe, popping up in high concept boutiques and on the shelves of top retailers across the continent.
Raised on the beaches of Australia's East Coast, Samantha Wills moved to Sydney and established her self-titled accessories company when she was just 21 years old. Her collections exude luxury and aspirations of a jet-set lifestyle. Just 6 years on, the costume jewellery label has won the loyal support of customers the world over and is worn by celebrity icons Kate Bosworth, Rhianna, Kate Hudson, Eva Mendes and Jennifer Lopez.
Described by fashion writer Inez Mendoza to be "Australia's biggest export since Vegemite", Wills is inspired by world travels, culture & life experience. Samantha travels to different parts of the world 8 months of the year & also divides her time between her homes in Sydney & New York City.

Founded by Australian design duo Sarah-Jane Clarke and Heidi Middleton, Sass & Bide has grown from a stall on London's Portobello Road Market in 1999 to become an internationally regarded fashion house. Sass and Bide is renowned for its innovative take on classic denim jeans and is now famous for its boned cocktail dresses, printed tees and statement pieces.
Their Resort 2011 collection, ‘The Winning Day’ is a collective fusion of influences, being sport, the Eastern world, Kandinsky and a play on opposition and scale.
The new collection features an abundance of colour, a mixture of textures and playful prints. “Colour evokes emotion. We had experienced a break from it for a few seasons so were ready to embrace strength in colour.” Said Middleton. ‘The Winning Day’ will be dropping at Designer Forum from October.
Since launching her label seven years ago, Camilla Franks continues to be internationally recognised as a designer who has a unique approach to creating colourful, playful and luxurious lifestyle fashion statements.Camilla’s unique design philosophy that “All women have the right to look and feel beautiful no matter their age, colour, size or origin” is a testament to the brand’s popularity. The label has an ever growing list of celebrity fans including Oprah Winfrey, Lily Allen, Kim Cattrall, Fergie, Beyonce and Gwen Stefani who have all embraced her creations.
Camilla’s current ss11/12 collection ‘Labyrinth’ features Franks’ signature colourful graphic prints in an assortment of themes from animal to tribal to oceanic to complement her free flowing designs.

Stemming from a career as a freelance stylist in London - dressing the likes of Destiny’s Child, Kelis and Blondie - Alice McCall has made her mark with her coveted label being stocked in over 165 stores in 10 different countries. The alice McCALL label was launched at Australian Fashion Week 2004 receiving critical acclaim, and is now based in Surry Hills, Sydney. The label, which combines elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll, has garnered devotees around the world. Fans of Alice McCall include Jools Oliver, Natalie Imbruglia, Diane Kruger and Chloe Sevigny who have all been photographed in Alice’s designs.

Becky Cooper and Bridget Yorston met at design school and formed a business partnership which soon developed into Bec and Bridge, one of the key players on the Australian Fashion scene. Bec & Bridge strikes a fine balance between aspirational and achievable fashion, a niche its creators have worked hard to perfect since the labels inception in 2003. A strong design aesthetic underlies each collection and resonates with their signature style - contoured lines and sleek silhouettes - the look is the epitome of young, modern and chic. It is the pair's meticulous eye for detail coupled with the ability to be commercially savvy with their designs that sets them apart from their peers.

After designing for Mimco for nine years, designer Rachelle Dendle decided to launch her own luxury handbag label in 2009. After The Apple is Australia’s newest, most exciting accessories brand and is inspired by Australia's nature, wilderness and sky blue skies. Rachelle's key influences include the saddle wear of Thierry Hermès, the intrecciato woven leather of Bottega Veneta and the sumptuous spreads of The World of Interiors. Above all, she is inspired by Magdalena Carmen Frida Kahlo y Calderón.
After The Apple’s collections have been based on twelve generic, indispensable bag shapes which every woman needs. From duffles to slouches to shoppers and clutches, these dozen key bag shapes make up each collection.

Morrison's foundation is based on quality, style and design, while creating the fashion silhouette for women to feel empowered, feminine or wholly beautiful. An organic essence is reflected through every facet of the Morrison brand, where love, passion, inspiration, trust and natural are the key company values. the humble begginnings of this ever growing company began with husband and wife team Richard Poulson and Kylie Radford, who were ably assisted by their loyal dog, a kelpie cross, 'Morrison'

The watson sisters make the kind of pieces that are your any-days and every-days: the kind you dress up, dress down, just so long as you are dressed in them.With soft fits and clean lines, each pick of their collection is effortlessly wearable, refined and relaxed. Behind the brand name are somer and liberty watson, one watson for liberty the other for somer, the 'x' a kiss, a cross of faith, and 'x' to mark the spot where wondering ends and hard work and inspiration take over to create something special. This year the Winter 2012 collection has been label Harpers Bazaar most loved label.
J Brand continues to show leadership in the retail market with the introduction of their new wide leg styles. The new styles have been a tremendous hit with celebrities like Kate Moss, Cameron Diaz and Katie Holmes, as well as with top fashion editors at Vogue and Harper’s Bazaar. The collection will always stay clean and classic, and also at the forefront of trends, maintaining leadership in the premium jeans market.
Designer Forum’s in-house label, Deciduous, is a melting pot of creative, passionate and timeless pieces. The debut collection focuses on sterling silver costume jewellery which features a range of unique shapes and textures. The first apparel collection is due to be released in spring summer 2012.Skye Kerr is the creative force behind Deciduous the Label. With a bevy of awards under her belt including the Swarovski Young Designer of the Year, Skye began her career designing for the Royal Family in United Arab Emirates and then went on to show at Dubai International Fashion Week.
Deciduous the Label’s anticipated collection will boast exclusive digital prints, luxurious textiles, embellishment and a key focus on draping.
Zimmermann design original and innovative prints using a vibrant mix of colour, making their garments fun and charming. The brand is renowned for their exquisite range of dresses that encompass all occasions from cotton sun dresses to cocktail dresses, formal dresses and race wear.
The current ss11/12 collection, ‘Halcyon Days’ features a beautiful pastel colour palette complemented by geometric prints and designs.

Bahagia designs are versatile and cater to women who want quality and timeless pieces. Statement rings, mixed with stylish understated pieces that complement each other creating an effortless look. Two tone metals, and intricate details and textures that exude a natural elegance. My pieces are entirely handcrafted by me, using reclaimed sterling silver and brass, mixed with new and vintage crystals, semi-precious stones and other finds. My designs are reflective of a contemporary lifestyle, yet resembling an organic edge. Customer service is integral, and I take time to discuss custom orders extensively, keeping the client in mind at each stage of production whilst considering their lifestyle. I design and handcraft jewellery for people who appreciate artisans like me, respecting the time, effort and love that goes with every fashionably appealing handmade piece.
The focus on refreshing well cut fabrics and design is what drives the Ellery label, offering her audience unique yet wearable options with notable design distinction. Since it's debut S/S 07 collection Ellery has been favourably received with prominent editorial from Vogue Australia, Harpers Bazaar, Russh and Madison, to name a few.

The creative duo Susien Chong and Nic Briand perform the balancing act behind Australian fashion label Lover. Self-described as ‘the same album, different songs’, the pair have taken their fashion and graphic design talents to create a clothing label that continually represents a unique and refreshing approach to the world of female fashion.
The label began as a weekend stall at Bondi Markets and has since risen to prominence in Australia and internationally. Lover is a celebrity favourite, with the likes of Abbie Cornish, Kate Hudson, Kate Bosworth, Kirsten Dunst and Michelle Williams all being fans of the Lover fashion initiative.
Lover always have a must have lace dress in each collection and are the crème de la crème when it comes to beautiful feminine shapes and quality tailoring.

Designer Forum’s in-house label Jiara brings us a wearable gypsy aesthetic which is carried throughout the collection with a focus on affordable trend based designs and easy to wear shapes.
The Jiara girl is free spirited and passionate. The world is her oyster.
The current spring summer 11/12 collection features statement animal and tie dye prints, bold rust and petrol hues and bohemian shapes. Available exclusively at Designer Forum.

Designer Kirrily Johnston launched her namesake label in 2004/2005 and it has fast become one of Australia’s most edgy labels, reaching cult status in Australia and internationally.
The Kirrily Johnston aesthetic is modern and sexy with its feminine silhouettes and androgynous appeal. The label plays largely with layered fabric and fine detail that unite to create fashionable yet comfortable designs and has a strong celebrity following including Megan Gale, Nicole Kidman and Kate Hudson.
Her current ss11/12 collection ‘Habitat’ is inspired by "the fusion of the wild and the controlled" and features a colour palette of burnt oranges, olives and creams alongside textured metallics and tribal shapes.
Kirrily Johnston also has a diffusion line called Kj by Kirrily Johnston which makes beautifully made basics.

Created by designer Sheree Commerford, Woodford & Co is a lifestyle brand built around classic well crafted design more so than trends. From a traditional crested blazer to a modern jersey track pant, the label is a tribute to well formed style both of past and present.
From English Countryside Manors to relaxed coastal living, or the streets of Manhattan, Woodford & Co is a way of life, drawing inspiration from all that is beautiful, each collection offers pieces of quality and beauty that will never fall out of style.
As each collection grows and changes from season to season, there are some things that Woodford & Co will always stay true to… Country influence, coastal living, men’s tailoring, a love for the dinner suit and, of course, a well-tailored preppy aesthetic; With all collections made with uncompromised attention to detail.
Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet eveningwear. Perry knows how to make a woman look and feel glamorous, and after doing so for over 15 years, his brand has become synonymous with luxury, prestige and quality. In 1992 Alex opened his first atelier, creating one-of-a-kind explosive gowns, jewelled corsets and masterfully tailored sheaths. The collection appeared in Vogue and instantly became his trademark signature in his very first editorial shoot.
Perry’s wonderful sense of occasion helped cultivate his impressive haute couture clientele including high profile celebrities, social identities and personalities both in Australia and abroad.

Designed in Australia by Gabrielle Thompson and Shannon Gunn, the eponymous label has become highly coveted within the Australian fashion industry and is defined by their signature edgy aesthetic of paring contrasting textures and colours across each design.
With individual styling, tom gunn shoes are made with beautiful leathers and true exotic skins sourced from some of the top Italian tanneries.
Regularly featuring in titles such as Vogue, Grazia, InStyle, Shop Til You Drop and Yen, tom gunn’s designs have also garnered international acclaim on the trend website WGSN. They were named Best Footwear Designer in the 2010 2Threads Fashion Awards, as well as selected as a finalist in the prestigious 2009 Qantas Spirit of The Youth Awards.
Launched in 2008, tom gunn stemmed from the designers’ shared passion for individual design and the belief that shoes should be like works of art for your feet.
Rachel Gilbert began honing her design skills in 2001 with iconic Australian label Lisa Ho - a role she walked into fresh from training at the Whitehouse Institute of Design. Since then, Rachel Gilbert has taken the world by storm with her collections being sold on the biggest online designer store Net-A-Porter plus the label is stocked in over 90 boutiques and e-stores throughout Australia.
This year we saw Gilbert branch out from her luxurious evening wear to include her debut Ready to Wear collection featuring chic leather dresses, sequin shifts and edgy separates.
House of Harlow 1960 is a collaboration between Mouawad and one of the best-known modern fashion icons, Nicole Richie. Nicole has been the creative force behind the brand since day one, immersing herself in every step of the brands’ creative and strategic decision-making process.A native Californian, Nicole was born and raised in Los Angeles and has always had a fascination with creating her own look. “Fashion gives you the ability to express yourself, your mood; it’s a creative outlet in many ways.”
The House of Harlow 1960 and Winter Kate brands have evolved into full-fledged collections, offering ready-to-wear, jewellery, eyewear, footwear, and handbags. Since its inception, the collections have received rave reviews and tremendous celebrity following.
Celebrities such as Björk, Sienna Miller, Alexa Chung, Beth Ditto, Jennifer Lopez, Claire Danes, Cate Blanchett, Liv Tyler, M.I.A., Kate Hudson, Claudia Schiffer, Drew Barrymore and Madonna all are fans her work. Today she is based in her hometown of Auckland, New Zealand, but has permanent showrooms in London, New York, Tokyo and Sydney.

The designers behind Tolani have combined elements of traditional cultures blended with modern design to create unqiue and fun to wear products. With a bohemian aesthetic, Tolani prides itself in their cutting edge design and high quality handcrafted clothing. Tolani is a favourite among celebrities among the likes of Jessica Alba, Mary-Kate Olson, Lindsay Lohan, Rachel Hunter, Kelly Osbourne, Rachel Bilson. Handmade by skilled artisans, each scarf and garment varies slightly in tone, and finish.
Circa Home knows the importance of evoking moments from the past and creating memories for the future. The brand is reminiscent of a bygone era, a special time, a captivating memory. Generous and well designed, Circa Home brings you warmth and comfort when you want to indulge. Circa Home Natural Wax Candles create a beautiful ambient effect in any room: perfect for entertaining, relaxing in the bath or just enjoying some well-deserved time in the comfort of your home. The candles burn for up to 45 hours.
And when you come home to a Circa Home Natural Room Fragrance, you will be welcomed with a delicious fragrance that warms the heart and pleases the soul. The fragrance will last for up to 3 months.
Circa Home products pay homage to the natural environment, with careful thought given to the reusable and recyclable nature of the products.

American model and international style icon Erin Wasson is excited to announce the highly anticipated release of her Low Luv Autumn 2011 jewellery collection.The talented model/designer Erin Wasson and famed jeweler Pascal Mouawad have teamed up to create the jewellery range. First launched in 2008 the collection is timelessly tribal and distinctively streetwise.Inspired by Wasson’s imagined walk through the Southwestern American desert, the pieces from the Autumn collection seem like artifacts of that trip. Metalwork conjures traditional Mexican handicraft; etched symbols suggest ancient Native American glyphs; bold statement necklaces feel timelessly tribal.Using gold and silver plated metals and a beautiful palette of black and pale coloured crystals to decorate the array of pieces, Wasson’s distinctively streetwise style speaks through each piece, putting a modern spin on her inspiration.