Aje is all about effortless luxury encompassing womenswear that is innately cool, chic, affordable, timeless and ultimately luxurious. It's as much about the styling and the person that wears it, as it is about the pieces themselves.
The Aje design duo, Adrian Norris and Edwina Robinson are the embodiment of the label. Consequently, the duo put enormous effort into sourcing and selecting only most beautiful natural fabrics from all around the globe.
Their cottons and linens are spun on ancient Indian hand looms, their Italian leathers are stretched and washed to achieve a super-soft, super-fine quality, only the finest of skins are sourced and each and every piece of clothing is cut, stitched and embellished by hand. Their impeccable sequining is created in one of the world’s top embellishment houses alongside some of the highest level international designers in the world. These hand-embellished pieces take months upon months to handcraft with garment integrity never being compromised by time constraints.
Their true beauty lies in their belief that luxury should be something that is accessible...that it should be embraced everyday, not just fleetingly.