Alice McCALL is an eclectic brand with a playful sensibility, using unique detailing and charming folk-like craftsmanship to create charismatic, modern keepsake collections. The eponymous brand was born in 2004, following Alice McCall’s vast and global career as a stylist. McCall’s CV is as notable as it is extensive, working across Europe and the United States with iconic figures such as Beyonce, Deborah Harry and Marianne Faithful as well as progressive fashion titles The Face, Dazed & Confused and i-D magazine. Since the alice McCALL brand’s launch at Australian Fashion Week in 2004, the label has rapidly become a coveted name combining elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll. The alice McCALL girl was born, magnetic and glowing; pretty and in love and completely carefree.