SASS & BIDE

sass and bide image iconSASS & BIDE IS DEDICATED TO THE STRONG, THE OBSCURE & THE BEAUTIFUL. SASS & BIDE IS THE NAMESAKE LABEL OF SARAH-JANE CLARKE (SASS) & HEIDI MIDDLETON (BIDE). A DORMER ACCOUNTANT & ADVERTISING ART DIRECTOR, THEY ARE AN ANOMALY IN AN INDUSTRY WHERE FASHION COLLEGE OR WORKING AS A DESIGN ASSISTANT IS RITE OF PASSAGE. THE SENSE OF FREE-SPIRITED CONFIDENCE & CONTRADICTION THAT DEFINES THEIR PERSONAL SENSE OF STYLE, PROVIDED THE INSPIRATION FOR THE INITIAL SASS & BIDE DENIM COLLECTION & THE INCREDIBLY SUCCESSFUL ‘EAST VILLAGE HIPSTER’ JEAN IN 1999. WITHIN TWO YEARS THE SASS & BIDE COLLECTION EXPANDED INTO SEASONAL READY TO WEAR, EVOLVING FROM AN UNDERGROUND PHENOMENA IN AUSTRALIA TO THE RUNWAYS OF NEW YORK & LONDON FASHION WEEK, WHICH GAINED THE PAIR INTERNATIONAL RECOGNITION. SASS & BIDE OFFERS A FULL RANGE OF WOMEN’S READY TO WEAR, DENIM & ACCOUTREMENT COLLECTIONS.
 
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