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Sass & Bide

Sass & Bide

Founded by Australian design duo Sarah-Jane Clarke and Heidi Middleton, Sass & Bide has grown from a stall on London's Portobello Road Market in 1999 to become an internationally regarded fashion house. Sass and Bide is renowned for its innovative take on classic denim jeans and is now famous for its boned cocktail dresses, printed tees and statement pieces.

Their Resort 2011 collection, ‘The Winning Day’ is a collective fusion of influences, being sport, the Eastern world, Kandinsky and a play on opposition and scale.

The new collection features an abundance of colour, a mixture of textures and playful prints. “Colour evokes emotion. We had experienced a break from it for a few seasons so were ready to embrace strength in colour.” Said Middleton. ‘The Winning Day’ will be dropping at Designer Forum from October.