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STATUS ANXIETY

IF YOU’RE LIKE US, YOU FIND THESE BRAND SPIELS A LITTLE HIGHFALUTIN AT TIMES. AS OUR NAME SUGGESTS, WE DON’T TAKE OURSELVES TOO SERIOUSLY AND WE’D PREFER TO LET THE LEATHER DO THE TALKING. THAT SAID (AND SEEING AS YOU ASKED), WE’LL KEEP IT BRIEF AND A LITTLE RANDOM TO KEEP YOU FROM NODDING OFF. THE EARLY DAYS (2004 TO BE PRECISE) SAW TWO MATES WILL SKED AND SCOTT HAWKES POUNDING THE PAVEMENTS OF SYDNEY TO HIT UP UNSUSPECTING FASHION BOUTIQUE OWNERS WITH STATUS ANXIETY. SURPRISINGLY, DESPITE HAVING JUST 1 STYLE IN 5 COLOURS ON OFFER, THEY WERE IN BUSINESS. NOT BIG BUSINESS AS YOU COULD WELL IMAGINE, BUT BUSINESS. TODAY, STATUS ANXIETY CAN BE FOUND IN OVER 600 TOP TIER FASHION BOUTIQUES & DEPARTMENT STORES ACROSS 12 COUNTRIES. DESPITE THE CHANGES IN THE PAST 10 YEARS, THE PROCESS & GOAL OF EVERY PIECE REMAINS THE SAME… IT ALL STARTS HERE. THEY SAY ‘DON’T SWEAT THE SMALL STUFF’, BUT THAT’S JUST NOT US. WE OBSESS OVER CLEAN, MINIMALISTIC DESIGN AND ARE SET ON CREATING CLASSIC, TIMELESS PIECES RATHER THAN FOLLOW THE LATEST FASHION FADS. WHAT THE ‘KAPOW’ IS TO BATMAN, LEATHER IS TO STATUS ANXIETY. FUNCTIONAL, STRIPPED BACK DESIGN, HANDCRAFTED IN GASP WORTHY LEATHERS (PREDOMINANTLY FROM EUROPE) USUALLY RESULTS IN AT LEAST 8 KINDS OF AWESOME. YOU MADE IT THIS FAR, SO YOU’RE PROBABLY WONDERING ‘WHAT’S IN IT FOR ME?’ PRODUCTS THAT ARE VERY HANDY IF YOU‘RE ON AN EPIC QUEST ACROSS THE ASTRAL PLAINS ON FOOT, PURSUED BY FOUL BEASTS. UNLIKELY? WE’RE THE PREPARED TYPES. EVERYTHING STATUS ANXIETY IS INHERENTLY FUNCTIONAL AND CONSTRUCTED TO JOURNEY WELL WITH YOU IN ALL OF LIFE’S WANDERINGS.

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