Sue Di Chio is the innovative founder and creative force behind designer resort label Suboo. Suboo’s beginnings were serendipity at play. When Sue couldn’t find a fashionable beach umbrella one summer, she went about revolutionising a faded Aussie icon. Sue launched her debut collection in 2007 which quickly gained a loyal following of fans in Australia who appreciated the stunning individuality of the Suboo product. This initial success paved the way for an expansion into apparel and accessories. From here Suboo has become a multinational label designed for women that have moved beyond the surf labels of their teens in search of a more sophisticated label which embraces the mood and essence of the unique relaxed Australian lifestyle.
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